Group Strategic Director
Peter Verbiest is Group Strategic Director at Boondoggle, a communication group located in Leuven and Amsterdam.
Boondoggle has a strong reputation for innovative campaigning and ground breaking communication solutions. Boondoggle is now working for the Belgian Football Federation and, through its partnership with Bonka Circus, for Vincent Kompany. Before his career at Boondoggle started, he was Managing Director at TBWA and Board Account Director at BBDO in Belgium, In between, he worked at the New Business Department of TBWA Chiat Day LA, for Apple and Taco Bell. He won 9 Effies (effectiveness awards) in his career. He is living together with the soul singer Alexia Waku and together, they have 7 children.